PRESS CONTACT:
PAULA ROSS
PRESIDENT & CEO
240-601-8969 c
pross@ggchamber.org
FOR IMMEDIATE RELEASE
March 31, 2026
A New Era for Upcounty Business: GGCC to Unveil New Name and Brand April 17
Gaithersburg, MD – The Gaithersburg-Germantown Chamber of Commerce (GGCC) will officially unveil a new brand identity—including a refreshed name and new logo—on April 17, 2026, marking a significant milestone in the organization’s evolution and its commitment to serving a dynamic and growing regional business community.
The official announcement and brand reveal will take place at BlackRock Center for the Arts beginning at 7:00 p.m., followed by a Casino Night-themed celebration. The event will commemorate a year-long strategic initiative shaped by member input and designed to position the Chamber for continued leadership across the Upcounty region.
The rebrand is a direct outcome of the Chamber’s 2025 Strategic Plan, developed collaboratively with its membership to ensure the organization remains the leading advocate for businesses driving the local economy. Central to this transformation is an expanded regional focus that more intentionally includes the growing business communities of Clarksburg and Damascus, alongside Gaithersburg and Germantown.
“Our brand refresh reflects who we are today—and where we are going,” said Board Chair Steve Barber. “It is bold, inclusive, and forward-looking. We are all-in on the future of our region, and we are excited to share this next chapter with our members and community.”
The evening celebration will feature a high-energy Casino Night experience, complete with games, prizes, music, and dancing, offering attendees a memorable way to mark the occasion.
“This is more than a new name or logo—it is a reaffirmation of our mission to drive growth, champion our business community, and lead with purpose,” said Paula Ross, President & CEO. “This brand was shaped by our members through surveys, forums, and thoughtful dialogue. We are especially grateful to Courtney Malengo of Spark+Buzz Communications for guiding this collaborative process and bringing our shared vision to life, and to Cory Luckett of The Branded Company for leading our member branding committee.”
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Event Details:
Date: April 17, 2026
Time: 7:00 PM – 10:00 PM (Press Announcement/Brand Reveal at 7:00 PM)
Location: BlackRock Center for the Arts
12901 Town Commons Drive, Germantown, MD 20874
Theme: Casino Night & Official Chamber Brand Reveal
Members of the press are invited to attend and may reserve a complimentary press ticket by contacting Paula Ross at pross@ggchamber.org.
The event is open to the public. Tickets and sponsorships are available for purchase at www.ggchamber.org. Special pricing is available for Chamber members. A portion of proceeds will support the GGCC Community Foundation.
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Since 1949, the Gaithersburg-Germantown Chamber of Commerce has been the leading advocate for businesses along the upper I270 corridor in Montgomery County, commonly called the “Upcounty.” We specifically serve the business communities in Gaithersburg, Germantown, Clarksburg, and Damascus; our membership currently includes approximately 460 members in dozens of industries. Our members range in size from volunteer-run nonprofits with zero employees, to solopreneurs, to businesses with thousands of employees in the Upcounty and surrounding region. We are committed to being a voice for all businesses in the Upcounty, providing resources that drive growth, foster connections, and strengthen our local economy.
